An honest comparison · 4 November 2026
The Scratch AI golf app, and the alternatives
Scratch AI, by Scratch Technologies, puts three things in one subscription: an AI caddy on the course, a swing analyzer and a lesson program. If you are weighing it up, the questions are what it costs, whether you need all three, and which app does the part you want. Each app below is described from its own listing.
Why not try an AI golf coach on WhatsApp?
Ask MorrisBy Morris, by Badgie Golf · Updated
Scratch AI and the alternatives at a glance
| App | What it does | Free | Paid | Devices and languages |
|---|---|---|---|---|
| Scratch AI | An AI caddy (club and shot recommendations from your own game, pre-round strategy, questions during the round), a swing analyzer, and lessons designed by Brian Phelps, PGA, with a practice roadmap that refreshes every four weeks. Apple Watch with live yardages and scoring. Over 40,000 courses, by its listing. | Free to download, but its listing says the AI caddy and general access require a subscription | Ten membership prices listed, from $4.99 to $149.99; the listing does not name the periods | iPhone and Apple Watch (iOS 17 or later). English. Not found on Google Play when we searched |
| 18Birdies | GPS with distances to greens, hazards, layups and carries, scorecard and handicap tracking, stats, shot tracking, instant swing replay, games (Scramble, Best Ball, Skins, Wolf), leagues and Apple Watch. Premium adds plays-like distances, club recommendations, 3D greens, strokes gained and an AI Swing Analyzer. Over 45,000 courses, by its listing. | Rangefinder, scorecard, handicap, stats, basic shot tracking, Watch | Premium $9.99 or $19.99/month, $69.99 or $99.99/year, $7.99/week (several prices listed) | iPhone, Apple Watch and Android. English, Japanese and Korean |
| Hole19 | GPS to the front, centre and back of the green, a scorecard with putts, fairways and greens, Apple Watch distances without the phone and live leaderboards. Premium adds plays-like distances, shot tracking, club recommendations, an AR view and a handicap calculator; Intelligence adds an AI caddie («Otto»), AI round reports and strokes gained. Over 42,000 courses in 201 countries, by the company's count. | GPS, scorecard, hole preview, Watch distances, leaderboards | Premium Pro $6.99/week, $12.99/month, $49.99 for six months or $69.99/year; Intelligence $99.99/year | iPhone, Apple Watch and Android. 14 languages |
| GolfFix | AI swing analysis from a recording or an imported video, with over 45 swing issues (each with an explanation, a solution and a visual example), shot-fix lessons for faults like the slice, hook, fat shot and shank, rhythm and tempo analysis, focus drills, monthly reports, comparison with professionals or your past swings, and a community. | Free to download, with ads; the listing does not say which analyses are free | Advanced plan $14.99 a month or $99.99 a year: advanced AI analysis, shot-fix lessons, monthly report, rhythm, tempo and focus drills, 60 fps video, no ads | iPhone and iPad (iOS 16 or later) and Android. 10 languages |
| Morris | An AI golf coach on WhatsApp, nothing to download, plus the Morris app for iPhone and Apple Watch. He reviews your swing from a video (one priority, one feel, one drill with reps), looks the Rules up in the official text, tells you which club from your Garmin distances and reads your rounds and strokes gained. | Free to start and no message limit today; the web swing analyzer is free with no account (a few videos a day, about three minutes each) | Nothing to start | Web, WhatsApp, iPhone and Apple Watch; on Android, through Badgie Golf. Answers in 12 languages |
More than one app is called Scratch
Check the maker. This page is about Scratch AI - Play Better Golf, by Scratch Technologies LLC. ScratchAiGolf, by Gradens Technologies LLC, is another AI caddie. Scratch Golf Academy - Trainer is a companion app with tempo trainers and a green reader. They are separate products, and none of them is related to Morris.
What Scratch AI does
On the course, by its listing, an AI caddy recommends the club and the shot from your own game and the conditions, helps you plan each hole before you tee off and answers questions during the round, on the phone or on the Apple Watch with live yardages and scoring. Off the course, a swing analyzer and lessons designed by Brian Phelps, PGA, feed a practice roadmap that refreshes every four weeks.
Two things to check first: the listing is in English only, and we did not find the app on Google Play when we searched on 4 November 2026.
Pick by the job
- 1
A caddy for every shot
Scratch AI, or Hole19 Intelligence with its AI caddie, «Otto». If you want your own numbers to decide, read about AI caddies below.
- 2
GPS and scorecard first
The free plans of 18Birdies and Hole19. Both add AI features on the paid plans: an AI swing analyzer in 18Birdies Premium, AI round reports in Hole19 Intelligence.
- 3
Only the swing
GolfFix analyzes a video, names the issues and gives you lessons and drills, with a monthly report.
- 4
A coach, not a dashboard
Morris reads your rounds and your swing videos and answers on WhatsApp, in your language, with one thing to practise and its drill. He tells you which club from your Garmin distances, but he does not advise during a competition round.
Where to read more
On the caddie side, what an AI caddie does; on the coach side, what an AI golf coach should do; and for the swing, swing coach apps compared. To try Morris on your own swing, use the box above or the free golf swing analyzer, or get the app at morris.golf/download.
The other comparisons
Each one with the same rule: what every app says about itself, with its source and the date it was read.
Sources
- Scratch AI - Play Better Golf (Scratch Technologies LLC): App Store listing, US — Features, prices, devices and languages. Read on 4 November 2026.
- 18Birdies: App Store listing, US — Features, prices, devices and languages. Read on 4 November 2026.
- Hole19: App Store listing, US — Features, prices, devices and languages. Read on 4 November 2026.
- GolfFix (MOAIS, Inc.): App Store listing, US — Features, prices, devices and languages. Read on 4 November 2026.
- Morris: morris.golf — What Morris does and what it costs to start. Read on 4 November 2026.
Try it free: your swing reviewed from a video
Drop a video of one swing here
One swing, face-on or down the line, your whole body in the frame. Up to 20 seconds.
Your video is used only for this analysis and is deleted after 30 days. No name, no email, no account.
Questions about Scratch AI and its alternatives
Is Scratch AI free?
It is free to download, but its listing says the AI caddy analysis and general access on iPhone and Apple Watch require a subscription.
How much does Scratch AI cost?
The US App Store lists ten membership prices between $4.99 and $149.99 (4 November 2026) without naming the period of each, so check the price in the app before you subscribe.
Does Scratch AI analyze your swing?
Yes. Its listing puts a swing analyzer next to the AI caddy, and uses your swing assessment to build a practice roadmap that refreshes every four weeks, with lessons designed by Brian Phelps, PGA.
What is a good alternative to Scratch AI?
With a free plan for GPS and a scorecard: 18Birdies or Hole19, both with an AI layer on their paid plans. Only the swing: GolfFix. A coach you text, free to start and with nothing to download: Morris.
A golf coach, not another app
No downloads, no passwords: you text him on WhatsApp and Morris helps with your game, using everything he knows about you.
Text Morris on WhatsApp