What I keep about you

The data controller is BADGIE SPORTS APP SL (“Badgie”), tax ID B56858582, registered at Calle Diego de León 52, 28006 Madrid (España). For any privacy matter, write to us at hello@badgie.com.

This policy explains what data Morris processes on the morris.golf website, on WhatsApp, in the swing analyzer, in your private space, in the assistants you connect and in the Morris app.

Morris and Badgie Golf share an account, rounds, reports and subscription. What you do inside the Badgie Golf app, or as a student at a school that uses Badgie, is also governed by Badgie's privacy policy.

We need your phone number for Morris to work. Almost everything else is optional: Morris works with what you choose to tell it, although the less you tell it the less it can help.

Each rule opens with a short version to help you find your way. What counts is the numbered text.

When you browse, we keep which pages you see, where you came from, your country, your type of device, how far you scroll and how long you stay. To count visitors we use a daily code calculated from your IP and browser with a key that changes; those records keep neither the IP nor the browser.

When you sign up, we keep your mobile number, country, language, time zone, club code if there is one, your IP address and the moment you tap to open WhatsApp.

We also keep how you arrived: the landing page, the referring site, campaign parameters, the search term and, if you come from a Google ad, its click identifier.

If you arrive through a Google ad from outside the European Union, the European Economic Area, the United Kingdom and Switzerland, we send Google that click identifier along with the time of your sign-up and of your first message, to measure which ads work. We do not send it your number or your messages. If you are in those territories, we do not send it.

If you arrive through a link shared by another player, we record that you came through them.

If you ask for information as a club manager, we keep your name, club, email, country and role in order to answer you.

The guides and calculators on the website are used without an account.

We keep your number, your WhatsApp profile name, your language, your country and your time zone.

We keep the messages you exchange with Morris. WhatsApp protects messages in transit, but Morris has to read them in order to answer, so they stay in our systems.

If you send voice notes, we transcribe them with AI. If you send photos, screenshots, scorecards or PDFs, we analyse them with AI. We keep those files.

Morris builds up a golf profile: surnames, handicap, club, usual course, city, federation and the last characters of your licence. To identify you in your federation's register, it may look up your record and keep your official name and the data on that record.

It also keeps a memory: goals, preferences and whatever you tell it that is useful to remember. You can see and delete that memory, one item at a time or all of it, in your space, which you enter through the link Morris sends when you write “my space”. Morris does not keep licence numbers there.

To answer you, Morris may search the internet for what you ask about, read your rounds and check the services you have connected.

Morris never asks for passwords in the chat. If you type one by mistake, change it and let us know.

Swing videos you send by WhatsApp or through the app are kept with their analysis and the frames we extract from them. To analyse them, the AI models receive frames and data from the video. The files are hosted on Cloudinary.

Those videos may be copied to our internal lab, as explained in rule 10. If they show someone else, rule 13 applies.

The web analyzer asks for no name, email or account. It uses a random identifier stored in your browser and a code calculated from your IP, plus your language and country. The video and its analysis are deleted after 30 days and do not go into the lab.

If you later take a web analysis into your conversation with Morris, that analysis is linked to your account.

The app uses your Badgie account. You can sign in with Apple, with Google or with your email. We keep your name, your email and your photo if you add one.

If you give permission, the app uses your location to find courses and show you the distances to the green during the round, also with the phone locked. You can withdraw that permission in your phone's settings.

If you give permission, it uses the camera, photos and microphone to record or choose videos and scan scorecards. If you turn on notifications, we keep an identifier of your device in order to send them.

We keep your rounds, scorecards, shots, statistics, analyses and subscription status. We do not receive your payment details: the store has them.

The app does not include third-party analytics or advertising tools.

This is what happens with each service you decide to connect:

Morris does not keep passwords: it passes them to Badgie Golf, from the same company, which keeps the federation one encrypted and, if Garmin limits access, Garmin's for the period in the table. They are used only to read your golf data.

TrackMan and WAGR are disconnected from their page in your space; the federation and Garmin, from the app; AI assistants, in your space. If you do not have the app, write to us at hello@badgie.com and we will do it.

Some of these connections sign in with your credentials or with access that is not an official integration from the manufacturer. Rule 12 of the Terms explains what that means.

If you connect an AI assistant, your data reaches that company because you decide so. What it does with it is governed by its terms, not by this policy.

Morris does not ask for health data. But if you tell it about an injury, an ache or a condition, that is health data and the law protects it in a special way.

By telling it so that it can take this into account, you give us your explicit consent to keep it in your memory and use it for that purpose. You can withdraw it whenever you like: ask it to forget or delete it in your space. If you would rather it did not keep it, do not tell it.

Even if you delete it from the memory, the message in which you said it stays in the conversation until you delete the conversation, as explained in rule 17.

An automatic analysis may detect an injury in the conversation so that Morris does not push you while you recover.

The team members who review conversations may come to see it. What is yours alone, such as an injury, does not pass into Morris's general knowledge.

If you use the Badgie Golf app on an Apple Watch and give permission, that app may read your heart rate, calories and distance to record the round as a workout.

These are the purposes and their legal bases under the General Data Protection Regulation (GDPR):

When we rely on legitimate interest, that interest cannot override your rights. You can object at any time and explain how it affects you; we will tell you how we have weighed it.

We do not sell your data. We do not show advertising from other companies in Morris.

Morris generates its answers automatically with AI models. For each answer, what you send goes to the model provider along with your profile, your memory and the golf data needed.

We build a profile with your level, your goals, your playing patterns and the topics that interest you. That is profiling under the GDPR, and it is used to adapt advice and decide when to write to you.

An automatic analysis of conversations may decide whether something was left pending and whether to write to you again or leave you alone.

Morris does not take solely automated decisions that produce legal effects on you or affect you similarly. If you think something does, you can ask for a person to review it.

A model can get it wrong when summarising or remembering. If you see an incorrect piece of data, correct it in the chat or in your space: that is your right to rectification.

Morris learns continuously. Every hour a process reviews recent conversations: one AI proposes what Morris should learn, another challenges it, and only what both approve goes in. Team members may review the result.

What helps any player, such as how a rule is interpreted, passes into Morris's general knowledge, with its source. What is yours alone stays in your memory and does not pass into that knowledge.

Corrections are kept as training examples. Before they are kept, an automatic process removes emails, licences, phone numbers, handicap figures and first names, and a person then confirms it. The automatic process does not catch everything (surnames, clubs or courses, for example), which is why someone reviews it. Those examples and the general knowledge influence answers to other players, and they stay even if you delete your account.

People authorised by Badgie, with a duty of confidentiality, may access conversations, files, videos, memory and phone number to review quality, handle incidents and correct Morris.

Our AI lab copies swing videos sent by WhatsApp or through the app to an internal environment, with their frames and analysis. There a coach and an analyst label them to measure and improve swing analysis and shot tracing. Videos from the web analyzer do not go in. Since 4 November 2026, neither do those Morris has identified as showing someone else. The lab keeps a code derived from your account instead of your name, but the video may show you.

You can object: write to us at hello@badgie.com and we will stop using your conversations and videos for this, unless there is a compelling legitimate reason, and we will remove your clips from the lab. Removing a clip deletes its video and frames there. What has already gone into the general knowledge cannot be separated out.

To answer you we use the model providers' commercial APIs, whose terms exclude by default training their models on that data. For the hourly review we also use AI tools from those providers.

These providers process data on Badgie's behalf, for the purposes in this policy:

Part of the conversation review and the line's emergency plan run on Badgie's own machines, in Spain.

These companies make their own decisions about the data they process in their own services and have their own policies: Meta, because your messages travel over WhatsApp; Apple and Google, for the stores, sign-in and payment; and Google also for what rule 2 explains.

If you connect a service, we exchange data with it, as explained in rule 6. Badgie Golf is from the same company and shares the account with you.

We may disclose data to courts and authorities when the law requires it, and to whoever acquires the Morris business if it changes hands, telling you first.

Morris's database is in the European Union and the WhatsApp line's server in Spain. Other providers in rule 11, in particular the AI model providers, may process data in the United States or other countries outside the European Economic Area.

In those cases we rely on the GDPR's safeguards: an adequacy decision, such as the EU-US Data Privacy Framework for companies that have joined it, or the European Commission's standard contractual clauses.

You can ask us for information about these safeguards and a copy at hello@badgie.com.

If you live in the United Kingdom, Switzerland or another country with its own rules, the protections those rules require also apply.

If you send someone else's swing, we keep the video and its analysis under your account, along with the name you give them and the relationship you tell us. We do not keep their phone, email or licence. It does not count towards your progress or your memory.

It is your responsibility to have permission to send it. If you tell Morris to forget that person, we delete their name and results. To delete the video as well, write to us.

When you talk about other people, such as a playing partner or your coach, that stays in the conversation. Tell Morris only what is needed.

Morris may tell you about a Badgie Golf friend's round, with their name, the course and the result, and tell them about yours. Only your friends see your rounds.

Morris may look up any federated player's public handicap at the RFEG to answer what you ask it.

A season summary you share may show your playing partners' first names to whoever opens the link.

If you are one of those people, even if you do not use Morris, write to us at hello@badgie.com. We will tell you what we have about you and respect your rights.

If you sign up with a club's link, we keep its code with your sign-up. The club does not give us member lists and receives at most aggregate counts. Internally, the Badgie team can see which players came through each club.

If you are a student at a school on Badgie and you connect your account from Badgie, with your consent, that chat works as a separate channel: it does not create a golf account and is not mixed with your history or what Morris remembers. If your parent or guardian connects you, Morris talks to that person about your golf.

Depending on your age and what you have accepted, Morris checks for each answer your school, your handicap, your finished rounds and your latest achievement and, in addition, your published reports, your coach's visible notes, your plan, your diary and your technology data. Never payments, medical information or internal notes. It does not receive your date of birth, only whether you are an adult or have a guardian.

Badgie records that the connection has had activity, without keeping the content of the message. You can revoke the connection from Badgie, and Morris will stop reading that data.

A private space starts from a roster supplied by its organiser, which may include names and licences. Your name serves only to identify candidates and does not give access on its own: a person at Badgie approves or revokes each access. Members see each other's photo, description, team, handicap, editions and points.

If you are on a roster and do not want to be, ask the organiser or write to us.

Morris is aimed at people aged 14 or over, the age at which Spanish law allows you to consent for yourself. Other countries may set a higher age, as explained in rule 4 of the Terms.

We do not ask for documents or check age at sign-up. If you are a parent or guardian and believe a child under 14 has used Morris, write to us at hello@badgie.com and we will delete their data.

Accounts of minors registered with a federation have a protected mode in the social part of Badgie Golf: no search, no live location and a masked card.

If you send your son's or daughter's swing, it is handled as explained in rule 13.

These are the actual time limits as of today:

If you stop using Morris without asking for anything, we do not delete your data automatically today. To have it deleted, follow rule 17.

When data is deleted, we may keep blocked what is needed to respond to claims during the legal periods.

You have the right to access your data, rectify it, erase it, object to its processing, restrict it, take it to another service, withdraw your consent and not be subject to solely automated decisions.

To exercise them, write to hello@badgie.com. We reply within one month at most. We may ask you to confirm it is you, for instance with a message from your number.

There are four ways to delete today, and each reaches as far as this table says:

After deletion, the training examples and general knowledge stay, along with usage and cost records not linked to you, and the irreversible code of your phone number. The Delete your account page sums up the steps.

Deleting your account does not cancel a Pro subscription: cancel it in the store.

If you are not satisfied, you can complain to the Spanish Data Protection Agency or your country's authority; in the United Kingdom, the ICO. We would appreciate you writing to us first.

These are the morris.golf cookies for visitors and players:

We also keep in your browser, without cookies, the source of your visit during the session, to link it to your sign-up, and your latest analysis in the analyzer. Vercel provides the website's bot protection.

On morris.golf we do not use Google Analytics, advertising pixels or similar tools.

We protect your data with encrypted credentials and permissions, an encrypted disk on the line's server and access restricted to authorised people. No system is infallible. If a breach puts your rights at risk, we will notify the authority and you as the law requires.

If we change this policy in an important way, we will let you know through the chat, the app or the website. The date of the version in force is always at the top, and you can ask us for earlier ones.

The original text is the Spanish one. Translations are offered to help you; where they differ, the Spanish prevails, except for rights your country's law does not allow to be reduced.